Humans are incredibly visual and powerful, moving images help us find meaning, video helps capture and contextualize the world around us.” – Dan Patterson.
Facts tell, but stories sell, as they say. There is no better medium than video for storytelling. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In a few seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
Grabbing the attention of potential customers is more important than ever in a world where buyers do most of their own research online before ever contacting a vendor. We have to cut through the noise and engage our prospects with content that entertains, inspires, and educates them about what we do and who we are, including the culture of our companies.
Video is an amalgamation of images (visual), music (aural) and stories (conceptual) all rolled into one. If a statue could be perceived as three dimensional painting, then film/video is indeed a two-dimensional theatre. Videos must be viewed, not only as a type of content which is an interchangeable format to text and image, but an integration of these elements, demanding full time-bound attention from an audience.
WHAT MAKES IT TICK?
• Improved User Engagement
• Brand Awareness
• Generating more traffic through rich content signals and rich snippets
• Improving conversions
• Helps improve your presence on video search engines
VIDEO MARKETING SECRETS, REVEALED!
1. Keep It Short and Crisp
According to research, the average attention span of a Web user clocks in at around eight seconds. What do we infer from this? Well, keep it short and simple, of course!
As a rule, keep all of your videos three minutes or fewer to ensure that you hold your audience through to the very end of a video and they engage with your call to action.
2. Look at the bigger picture
The biggest lesson in content marketing that businesses are quickly adapting to, is that the story shouldn’t be about you but about what you do for others. Focus on the bigger aspects of your business, tell the bigger, story for your brand, not about what you sell. Aim to build emotional connections around a theme bigger than your company.
3. Cherry pick your audience
Let’s face it, we all want our customers to remember our product and services, while popularity has its pros, it is a far cry from its cons. Even though you want a lot of eyeballs on your videos, it’s more important to get the right ones. You only need to hook your niche market, and you can do this with the very first sentence in your video. By making the first sentence really specific, you’ll filter out random viewers at the beginning, and you’ll know to follow up with those who make it all the way to the end of the video, as their strong attention spans are a clear sign of qualified interest.
4. Reach for the stars, so if you fall you land on the clouds
Realize your business goals and release video campaigns that tie your video to real business goals.
Brands should try to hold the audience’s attention span until the very end of the video. If you keep improving your videos over time to suit your niche audience’s preferences, you’ll maintain more and more viewers, which is your best chance to convert.
The right business strategy can help achieve your business goals, getting your niche audience to notice you can be tricky if you stick to only one distribution channel, so make sure that you’re taking advantage of every location that makes sense for your brand content.
WHAT’S IN STORE?
We offer some of the best video-marketing services in the industry. Our in-house video marketing team, will help your realize your business goals and gear you up to compete with top-notch businesses. Equipped with our creativity, your brand direction and our strategists’ eyes for measurable results, we are bound to succeed