Social Media dictates the future of communication as we have become increasingly tech savvy, the World Wide Web has redefined what it is to be socially connected. So it was only logical that at some point the information revolution would start to shape and transform modern communication, as we know it.Social Media is a countless array of internet based tools and platforms that enhance the sharing of information and also makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well.
Social media marketing(SMM)
Use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.
“The world’s a stage and we are all actors”, once quoted Shakespeare, Social media marketing is a similar stage that the Internet offers to businesses worldwide, in order to achieve marketing communication and branding goals.
In today’s fast-paced, evolving world that transforms by the second businesses must wind up and take off down the path of prosperity and growth in order to regain the momentum they lost or to simply establish themselves. One thing is for certain; personal data from social media usage will continue to be tracked and logged for the benefit of any business willing to pay for it, and any company that doesn’t invest in social media now will be playing catch-up in the near future.
Benefits of social media marketing:
When on the Internet, do as the experts do!
We do not urge you to change your career path and become more inclined in reading tarot cards, to read minds or to obtain a psychology degree that will probably help you understand human psychology better. We understand that without thorough observation, scrutiny and an insight into your customer’s mind any business is a lost cause.
The key to success, in any business is knowing your audience. Social media makes this possible, and easier to accomplish than ever.
Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them. This knowledge can help you cater campaigns and product offers to your target audience, which will provide you a better return on investment.
If the world of Sales Marketing is your dartboard, the darts, your strategy and your ultimate prize or the bull’s eye is your customers, then geo-targeting is the path one must tread upon.
Geo-targeting is an effective way to send your message out to a specific audience or demographic based on their location.
Social networks like Facebook and Twitter have developed tools that allow you to communicate the right kind of content to your targeted audience. For example, you can target by ‘Location’, ‘Language’, ‘Age’, ‘Gender’, ‘Relationship status’, ‘Interested in’, and ‘Education’ on Facebook, and ‘Country(s)’ on Twitter.
The sky is the limit!
Expand your horizon and break the traditional boundaries of your business processes. Transform with the changing times for, the sky is the limit!
Currently, social networks allow even small businesses to locate their current customers and help to seek out potential customers.
So what are you waiting for? Put on your jet packs and embark on this journey with us into the world of social media.
“The Glass is half full?”
The overarching problem is that everyone who sees and uses social media from a different perspective. Social media for business gives you instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective.
When we share stories to create bonds with other like-minded people, we want to give them social currency with the highest pass-on value we can and sometimes the same stories receive a completely different response that sometimes reduces you to a fit of laughter or even move you to tears.
We will share with you two little secrets to learn what customers think of your idea!
1. Launch a preview of your new product and share it on social media, you’ll instantly learn what your customers think of it.
You can take valuable suggestions from your customers and apply them to make your business a success.
2. Learn how your customers use your product. Brands often base new products or services on their customers’ original ideas.
Social Media optimization(SMO)
“If you don’t start in the right spot, you are going to lose the game before you even get started”, these are the worlds to abide by, in Social Media Optimization.
Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go, it is simply, the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
Benefits of Social Media Optimization:
As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.
The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines, and more frequently included in relevant posts on blogs, podcasts and vlogs.
SMO is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. Here, we count the 5 benefits of SMO.
1. Stay Linked –
This forms the first and the most important priority for websites. The key question now being addressed by an ever growing number of social media “experts” is how to best utilize the unlimited amount of information available from social media sites for business advertising, social good, and who knows what else.
Many sites are “static” – meaning they are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the linkability of the content.
2. Let’s play Tag!
Social Bookmarking tools and news sites such as reddit, and countless others make finding specific information, images, or websites increasingly simple by assigning or “tagging” individual sites with searchable key words.
Adding content features like quick buttons are one way to make the process of tagging pages easier, but we, Creative Specialists look far beyond this, making sure pages include a list of relevant tags, suggested notes for a and making sure to tag your pages first on popular social bookmarking sites.
3. Reward inbound links –
Inbound links are paramount to rising in search results and overall rankings, it is often used as a measure of success of a blog.
To encourage more of them, we need to make it easy and provide clear rewards. From using Permalinks to recreating similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you
4. Write a message in a bottle, and let it sail!
Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it’s the best way to gather buzz about a product. SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
5. A ‘Match’ made in heaven, indeed!
People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want, but what if your ideals meet half-way? One can establish a rather profitable union with another business partner if you
In a world of co-creation, it pays to be more open about letting others use your content. YouTube’s idea of providing code to cut and paste so you can imbed videos from their site has fuelled their growth. Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.
In conclusion, SMO employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.