“The social media web is a very noisy one indeed and making sure that you are heard requires you to shout more effectively, rather than louder.”
Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is MARKETING, and it is undergoing a massive change. When a consumer searches the Web he or she is in “hunt mode.” This psychological state is unique because it signals to the search engine that the person is looking for information, often of a direct or indirect commercial nature.
Typically, Web search engines work by sending out a spider to fetch as many documents as possible and an indexer, then reads these documents and creates an index based on the words contained in each document.
Search Engine Marketing
In today’s fiercely competitive business environment, it is important to have some form of presence on the web. But with millions of companies fiercely competing for a bit of space and attention online, how can your website be noticed and ultimately boost your sales? And the answer lies in search engine marketing (SEM).
Methods and metrics
SEM is a type of internet marketing that involves promoting your website by increasing your visibility on search results through optimization and advertising.
How do you do this? Here are the methods and metrics that you can use in optimizing your site through SEM:
Back-end tools come in a range of types, such as those simple traffic counters, log analysis tools and sophisticated tools, which derived its information from page tagging. Along with HTML validators and web analytic tools, these can provide you information about your site and its visitors, enabling you to measure your site’s success.
Keyword Research & Analysis
Keyword research is done in 3 simple steps:
1) Making sure that search engines can indexed your website
2) Determining your site’s and products’ most relevant and used keywords
3) Utilizing these keywords on your site so that you can generate and convert traffic.
Website Saturation & Popularity
This will enable you to measure how visible your website is on search engines and determine how many of your site’s pages are indexed on search engines and the number of backlinks your website has. With this, your pages must have keywords that users are searching for and they must rank sufficiently high in search engines.
Benefits of SEM
Easy on your pocket!
When you compare SEM to other advertising media, it’s certainly more cost effective.
The traffic driven to your site through SEM is more targeted, making it easier for you to convert prospects to customers. It’s also possible to get an SEM campaign on a very low budget, and if used effectively, small companies will easily compete alongside the market leaders.
It’s quick to implement!
Once an SEM strategy is decided upon, setting up a SEM advertising campaign can be done fairly quickly. Better yet, once it’s up and running, traffic will be attracted to your website within hours.
As Flexible as a gymnast and measurable with an inch tape!
SEM can provide extensive data on the responses to your campaign, the campaign can also be adjusted in response to the results that you’re finding, making it a very flexible form of advertising.
You will build your brand with SEM. When your website is highly visible on search engines, it shows your prospects that your business is an authority brand. If searchers see your website often, they will remember your brand. Even if they don’t need your product or service now, they will think about it in the future when they do.
Search Engine Optimization
The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy.
Search Engine Optimization service encompasses consultation, keyword research, copywriting, website redevelopment, creating incoming links, submitting to search engines and finally, reporting on optimization results. Creative Specialists is dedicated to the high standard of SEO that major search engines demand. We offer SEO services with guaranteed top results based on your keywords.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. The earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Search Engine Optimization (SEO) is used to improve ranking position on search engines.
There are two steps towards optimizing any website for search engines.
1. On-page Optimization:
On-page optimization refers to all the code/content changes done to improve the search engine ranking.
2. Off-page Optimization:
Off-page optimization refers to all the code/content changes done outside the 3rd party sites to improve the search engine ranking.
Methods of SEO:
Search engines use complex mathematical algorithms to guess which websites a user seeks. Websites that get more inbound links, are presumed to be more important and what the user is searching for.
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine’s database by using a tag specific to robots.
Make it prominent
A variety of methods can increase the prominence of a webpage within the search results.
• Cross linking between pages of the same website to provide more links to important pages may improve its visibility.
• Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.
• Updating content so as to keep search engines crawling back frequently can give additional weight to a site.
Benefits of SEO:
The benefits of SEO are vast, here are a few –
• Increased Traffic
SEO focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.
SEO provides track able and quantifiable results, regardless of whether you are an e-commerce or non-ecommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website.
• Cost effectiveness
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.
• Increased site usability
In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.
• Brand Awareness
Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.
• Keywords Planning:
With the help of our highly qualified researchers, we have found the list of most searched keywords. We will use these keywords to optimize your website, as a result it makes your website gradually display higher in search engine results
Pay per click (PPC):
Pay per click (PPC), is an internet advertising model used to direct traffic to websites in which advertisers pay the publisher whenever the ad is clicked. It is simply the amount spent to get an advertisement clicked! So Click Away!
Models that determine pay-per-click:
In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher PPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.
The advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot, usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.