SOCIAL MEDIA MARKETING
Social media marketing is the process of gaining website traffic or attention through social media sites.
Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Through the use of new Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
In order to integrate Social Networks within their marketing strategies, companies have to develop a marketing model. In a marketing model (SNeM2S) based on Social Networks is provided. The model includes the following steps:
- Selection of potential Social Networks to use;
- Definition of a financial plan;
- Definition of organizational structures to manage the Social Network in the market;
- Selection of target;
- Promotion of products and services;
- Performance measures
Social Networking is used by 76% of businesses today. Business retailers have seen 133% increases in their revenues from social media marketing.
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