Email is dismissed as a thing of the past, a tool used merely by the older generations to write formal letters to one another, if you believe this still holds, then think again.
Email remains one of the most effective tools in the digital marketing toolbox, with the potential to deliver a great return on investment. We are starting to realize the endless potential of email and we have started harnessing this limitless possibilities it holds, into a constructive marketing strategy in the recent years.
Increase your chances of success by following a century-old formula that marketers and salespeople have been using since the 1900s. In fact it is still being taught and applied today. It’s been used for various selling situations, from face-to-face sales presentations to printed sales letters, and now, social media.
Instead of playing catch-up with your competitors, equip your business with a set of the best marketing strategies we at “Creative Specialists”, have to offer.
What lies ahead?
Mobile has played an important part in our everyday lives and email marketing is no exception, since the data shows the majority of email interactions are now in Mobile for consumer brands. So getting the mobile experience right through responsive email design is where many companies will focus if they haven’t already. The future is here and it lies in email marketing indeed!
There is no road map to success, everyone walks down different roads, faces various obstacles, some emerge successful, while the others are left wondering what they should have done differently?
We ensure you face no such dilemmas in achieving your business goals. We are here to hand-hold you through your marketing journey.
Automation is an easy way to both save time and send more personalized messages. An automated welcome series make a good first impression on new subscribers, it puts you in control of how your subscribers are introduced to your brand, helping you build a rapport that can make or break future campaigns.
Launching an email automation solution might sound a little intimidating, but you probably already understand the process and its benefits better than you think. After all, most of us are already automating in our personal lives, even if we don’t realize it.
2. Mobile design
Mobile design is all about making emails easier to scan and engage with on a mobile device. It is not only important for the success of your marketing, but also the credibility of your brand. It means creating content that’s easy to see and simple to consume, so when designing for mobile, it’s best to use big, bold images, large fonts and easy-to-tap call-to-action buttons.
3. Calls to action
They say, great things often come in the smallest of packages. One of the smallest but most powerful parts of any email, effective calls to action (CTAs) have evolved from text links into buttons at an unbelievable rate.
But not all CTA buttons will get the same response from your audience. Some attract way more clicks than others.
To create a top-notch CTA button here are a few things you need to consider:
• First consider the language you want to use. You want your visitors to do something specific, so provide a clear call to action. But it’s still important to keep it short — the top 10 converting buttons in the report must contain two words or less.
• Visuals are also key to a great CTA. Use images that will direct the reader’s eye to your call to action.
• Finally, don’t forget about your CTA button color. Through brain science, we know that the right color can compel people to take action on a subconscious level.
Why Email Personalization Matters?
We love personalized service. It doesn’t matter what type of business you run, personalization can make a difference.
The same applies to email marketing. This report by Experian Marketing Services reveals that including personalized product recommendations into transactional emails can generate a 20% increase in revenues.
As we draw to a conclusion about future marketing trends at the moment. We sincerely hope we have helped spark some ideas on where you should be increasing or decreasing your investment online.