Business Collateral Design


Design your future. Start with a logo…

   “To make my meal in a box taste better, I decided to tweak the logo, rather than the ingredients”,Jarod Kintz, an author once said.

In a big part of the world, people cannot read French or English–but are great in remembering signs. This is why designing a logo that people remember and more importantly recall, has become almost equivalent to winning a war.
A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

What sets you apart?

While a logo can be extremely effective, it derives its meaning and usefulness from the quality of that which it symbolizes. That’s where brand identity comes in.
A brand identity is the larger, distinct visual look that is associated with a company. When a brand identity really works, you should be able to recognize the brand even if you don’t see the logo.

<Example> Netflix’s red envelope is a simple yet powerful identity.

1. “Mirror mirror on the wall!”
A Logo should be a unique and honest reflection of your Company.
Sounds trivial, but you’d be surprised how many business owners want something “just like” a competitor.
Ask yourself, “What’s the overriding trait you want people to remember about your business?”, If it’s quick delivery, consider objects that connote speed, like wings or a clock.
Consider an abstract symbol to convey a progressive approach–abstracts are a great choice for tech companies. Or maybe you simply want an object that represents the product or service you’re selling.

2 Simplicity-the ultimate sophistication
“Simplicity is the ultimate sophistication”, this is the mantra you should abide by, as it simply is, the key of logo design.
In the creation of one’s logo we should consider human mnemonic value, it makes it memorable. Your logo should have appropriate colour associations as well as work well in black and white.

3. A Balancing Act
Ever noticed how a gymnast makes a balancing act look like a walk in the park? While you, struggled to juggle two oranges at a party?
Well, designing a logo can also be, quite a balancing act. Artistic balance refers to the overall symmetry of your logo and making sure no one part, overpowers the rest.
Scalability refers to the ability of a logo to be aesthetically pleasing in both small and large sizes, in a variety of mediums.

4. Timeless brilliance
The overwhelming amount of choices faced by time-drove consumers to identify shortcuts. Your logo is such a shortcut: it instantly conveys your brand message and emotional appeal. In today’s market, not only do you face ever-increasing competition, you also face an audience accustomed to visually stimulating media, convenience and instant gratification.
Deigning a logo of timeless brilliance is a way of establishing a unique identity for yourself.

Types of logo design

    • Symbol or Icon
      This type of logo represents the company in a simple but bold manner. In most cases, the image is abstract and stylized to give visual interest.
    • Word Mark
      These are uniquely styled text logos that spell out the company or brand name. Custom fonts are created specifically for brands to use across all their marketing and branding collateral.
    • Letter Mark
      Letter marks are exclusively typographic. They use a symbol representing the company through the use of its initials or the brands first letter.
    • Combination  Mark
      These logos combine a wordmark and a symbol or icon to give the flexibility for the use of either or both elements across a variety of applications. A well-designed combination mark looks just as good with the elements separate as it does with them together.
    • Emblem
      An emblem logo encases the company name within the design.


Business card

Let’s play a little memory game, shall we?
Remember the last time you met that real estate agent, who showed you around the house of your dreams and he fumbled to take down your number on his/her phone? Or maybe that other time, when your interviewer did the same?

Can’t seem to remember?
That’s because, this never happened. No matter how tech savvy the 21st century allows us to be, all successful individuals carry a business card.

Business cards can be a reflection of who you are. Not only can you make an excellent first impression all on your own, but a uniquely designed business card can help seal the deal and give someone something to remember you by.

No matter how QWERTY savvy those little fingers are, putting someone’s name, email, and phone number into a phone takes valuable time that neither party has. Hand them over a business card and you’ve given someone a carbon copy of your information they can do whatever they please with.

If you’re inspired after reading post, you can design your own custom business cards with Creative Specialists.

    •  Classics re-invented
      This card is relatively simple, yet shines a light on how attention to detail can really set you apart. The simple front and back looks clean and professional, yet the subtle splatter effect on the logo and edges gives it a textural element that really stands out.
    • The Wild-Card
      Each card has its own personality yet still fits together cohesively. Some designers like to play with different formats for business cards while the others go with a huge folded format that turns the card into a small brochure, others prefer to go tiny. Either way, it can be a good way to get your card noticed when you give it.
    • A dash of creativity
      Let’s add a dash of creativity to your business cards that don’t always have to be flat and static. It’s fun and informal, which is a breath of fresh air compared to standard ones.
    • The mad scientist
      Think out of the box! Experiment with various colors and materials.
      Being unconventional by using different materials can make a huge difference in the feel of your business card.
    •  Inspector Gadget
      Not the easiest cards to create, but making a card that can be transformed into something definitely makes an impression when you give it out.
    • Quirky and Clever
      Add a personal touch to your business cards, make it quirky and clever. Give out your business card and watch as your designs speak for you.



Whether it is to while away some time at the grocery store when you wait in line or to relax at your favourite holiday destination, a magazine is the way to go!

A magazine is a periodical publication containing articles and illustrations, often on a particular subject or aimed at a particular readership.
Magazines are usually distributed through the mail, through sales by newsstands, bookstores, or other vendors, or through free distribution at selected pick-up locations.

The subscription business models for distribution fall into three main categories.

    • Paid circulation
        In this, the magazine is sold to readers for a price, either on a per-issue basis or by subscription, where an annual fee or monthly price is paid and issues are sent by post to readers.
    •  Non-paid circulation
      They say that the best things in life are free,
      Non-paid circulation has no cover price either and issues are simply given away.
    • Controlled circulation
      Many trade magazines use this model that is distributed only to qualifying readers, often for free and determined by some form of survey.


PowerPoint presentation

PowerPoint is regarded as the most useful, accessible way to create and present visual aids; others believe it has its own mind-set which forces presenters to spend countless hours thinking in PowerPoint and developing slides.

With PowerPoint presentations being easy to create with, the possibilities are endless!

  1.  Slide away
    When you create a presentation using PowerPoint, the presentation is made up of a series of slides. In addition to slides, you can print audience handouts, outlines, and speaker’s notes.
  2. Stay organized
    Now you can keep your entire presentation in a single file- all your slides, speaker’s notes, and audience.
  3. Mobilize your efforts
    You can import what you have created in other Microsoft products, such as Word and Excel into any of your slides.


Flyer and Brochure

    • Flyer:
      A flyer, also called a circular, handbill or leaflet, is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place or through the mail.
    •  Brochure:
      A brochure is not just a piece of your advertising literature. It is an informative paper document that can be folded into a flyer, pamphlet or leaflet that inform a target audience about products and/or services.
      When a prospective client views your brochure, there is a conscious and literal analysis of what is before them. They examine the benefits of your product or service and also examine the less apparent details of the presentation. These details include colour, phrasing, layout, and the actual method of promotion.